Pop Shop Live Redesign Pt. 1
Pop Shop Live App
Popshop Live is a way for sellers and creators to have a digital “Pop Up Shop” where they can engage with their customers and community while selling their products. It’s a great concept and combines the booming stream space with e-commerce in a way that really allows smaller businesses and big players alike to shine. The premise of this redesign is to take my observations and infer on what I think could be changed to improve the experience based on my own experiences.
The Problem
While the functionality of the app itself is something that I and my peers feel we could derive a lot of value from, we find ourselves hesitant to use this app regularly. Based on my personal experiences and some simple user research, I feel that this is due to a lot of visual noise on important screens that can cause users to feel overwhelmed and subconsciously turned off of the app.
The Goal
This redesign aims to help reduce the fall off rate of users on the Popshop Live App. This potential issue would usually be recordable with quantitative data, however, due to lack of that information, I will be using qualitative data to iterate the designs and re-test with the users to see if the design changes had a positive affect on how 2 users interact with the app.
Success Metrics*
These will allow us to know if the redesign was successful:
- Increased Average User Session Times
- Increased Number of Active Users
- Increased total follows
- Increased average likes per stream
*Again, since I do not have access to important metrics to validate this situation, this continues to just be an exercise based off of hypothetical premise.
App Breakdown
As outlined above, there are a number of things Pop Shop Live does very well. I think their layout was clever and they take some chances that are fun, even if I believe they might not be optimal. Take, for instance, the Pop Shop Live Like button - it’s a lightning bolt, which is similar to their logo but not exactly the same. I didn’t know what it did at first so I had to think for a bit to decide whether or not I would tap on it based on the possible outcomes that I’ve considered. They do a great job of laying everything out, though. There are quite a few elements that all deserve a place on the screen but cause it to feel more cluttered and confusing. Some of my solutions for this screen are below.
The Redesign
The first screen is the static overlay state, where the streamer’s information, stream title, tags, and some actions are shown on the top. This can be hidden (as seen in screen 4) to allow the user to see more of the stream, uninterrupted.
On the seller end (to be designed), the seller will be able to preset a list of products prior to streaming and create a group that they can view while streaming, and the streamer can push those products with a specific action so that the viewers can view them at a specific time. This will allow the seller to create a focused view of a particular product during the stream, compared to a static list of all of the products that the user has when the stream starts until it ends.
This shows the expanded view of the product with the description and buy button. There’s also a grid button on the top right to view all of the products that have been shown so far, so the user can view them all at once.
As mentioned in Screen 1, this view is how the user can see more of the stream, visually. The chat area stays as it’s core to how the streamer is interacting, and it gives context to what the streamer could be saying aloud.
Conclusion of Part 1
The app concept is really great, and they’re starting to get quite a bit of momentum. Taking a peek into the user interactions here has me very intrigued by how this specific space can grow and what it will look like as it breaks into various markets. From this short redesign, I’ve discerned that time-specific product viewing during stream should be extremely powerful, since the streamer will be able to highlight the product both in the UI as well as in their speaking, which should have a positive effect on conversions. The chat was very engaging in my time on the app, so preserving that felt important to me. This could be the stickiest part of the app, as investing social effort has proven in many cases to be one of the best ways to increase user retention. I’d like to take the time to design all of the steps before and after the screens I’ve shown above, as well as perform some user testing with exercises such as card sorting, user interviews, and session recording so that I can further explore what this app concept has to offer. Look forward to my follow up where I test these all out!